Marketing Morning Happy Hour
Wed Aug 15, 8:00 AM - Wed Aug 15, 10:00 AM

This year’s event will highlight the relevance of targeting minority markets, the value of niche markets and multicultural marketing strategies. There will be an opportunity to meet with dozens of local publications, websites, TV and radio stations, and more.
Following the success of last year's combined happy hour starting at 8 am, this event is for existing or interested clients and local media representatives to facilitate expanded relationships and opportunities for everyone. Greeting guests will be Fort Lauderdale's bicycle-powered coffee machine, CoffeeHub Café, and a bar of artful donuts.This year's 10-minute talks will highlight the benefits and many ways to expand marketing efforts to incorporate multi-cultural platforms and audiences, interspersed with live performances by Soul Salaam's interactive dancers to boost the morning's energy.
Featured highlights this year include:Minority Print + Digital MarketingCalibe Thompson, Island Origins Magazine, publisher Targeting minority audiences through minority-owned online vendorsMelissa Hunter Davis, Sugarcane Magazine, publisherTargeting Hispanic audiences through minority owned online vendors Alex Cambo, Managing Partner AE Media GroupMarketing to a diverse and expanding LGBTQ audience Steve Evans, OutClique Magazine, publisher


The Cooperative Marketing Program, provided by Broward Cultural Division and facilitated through ArtServe, provides matching funds for advertising, as well as marketing guidance and educational workshops year-round to help local arts organizations and artists thrive.  For more information contact Meredith Clements at 954-357-7463 or email mclements@broward.org. For more information about the Cooperative Marketing Program, contact Ed King at 954-462-8190 ext. 208 or CoopMarketing@artserve.org.